Intimissimi has recently unveiled its latest Silky Intimates collection, featuring none other than the iconic Jennifer Lopez as the brand’s global ambassador. The campaign showcases a range of lightweight undergarments designed for everyday comfort and style.
Crafted using Intimissimi’s signature ultralight microfiber and meticulously handcrafted by the brand’s lingerie artisans in Italy, the collection boasts a luxurious feel and enhanced durability. Each piece, named after traditional Italian female first names, offers a unique silhouette and a host of features tailored for maximum comfort.
The Sofia bra, for instance, provides a natural lift and formfitting underwire support, while the Greta bra features wider straps, hidden underwire, and mesh lining for shaping and smoothing. The Adele wireless boost bra is adorned with lightly padded cups for a seamless finish and a subtle lift.
Photographed by Norman Jean Roy under the creative direction of Riccardo Ruini, the campaign captures Lopez as she models the collection amidst champagne-toned silk drapes. The imagery aims to evoke a sense of lightness and softness, accentuating the elegance of the microfiber bras and panties against the lustrous silk backdrop.
Speaking about the collection, Lopez emphasized her preference for quality fabrications and superior comfort. “Intimissimi’s New Silky Intimates is a perfect collection — it’s classic in style, and the fabrics are luxe,” she remarked. “It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin. And as always, it’s absolutely gorgeous.”
With its blend of luxurious fabrics, classic silhouettes, and unparalleled comfort, Intimissimi’s Silky Intimates collection, as modeled by Jennifer Lopez, promises to redefine intimate apparel for the modern woman.
